If you know exactly why you are selling, then it is easier for you to set the right plan of action to get what you want.

If you are a seller who needs to close a sale as quickly as possible, then you should know that getting the highest price possible is not one of your priorities. It does not mean that you won't or cannot get the highest price, but it means that the price is not the deciding factor. A buyer who can give you a quick closing time will appeal much more to you than a buyer who can offer you more money, but the negotiation and closing time drag on.

It's always good to know how low you will go, in terms of selling price. This will help to strategize how to respond to all offers, even those you find very low. You should definitely consider all offers seriously and take into consideration the terms of each offer, sometimes, good terms can swing a deal that wouldn't fly just on price.

Once you know what your limits and reasons are, discuss them with your listing agent so that they can help you set your goals realistically. They will be able to show you the current trends on pricing, Days on Market, list to sell price ratios and other pertinent factoids. The key is to be realistic and to know what your goals are so that they can be met.